Pre-Reading Blog #2

The first advertisment that I noticed was an Allstate Auto Insurance commercial. The product that is being sold is auto insurance. They are saying that not only is it cheaper but it also gives better coverage. But an underlying idea that it is "selling" is that with Allstate you are making the world a better safer place. When you have Allstate you somehow always remember to put your seatbelt on and follow every law.
The next advertisment that I noticed was a Bank commercial. They are telling you how your money will always be there when you need it. But they are portraying this with an unrealistic amount of protection. Ellaborate safety vaults with the newest technology protecting them. Of course you feel better seeing this, but is it really realistic? In addition by choosing this bank you become a more financially responsible person because everyone who attends this bank is responsible and successful. So they are selling a persona that goes along with attending the bank.
Finally, of course, a fastfood commercial. At Taco Bell they are selling you food. But the people are always so fulfilled and satisfied about their purchase. They become happy people, and never in a commercial would they advertise their food with an obese person. So not only are you buying the food, but you are becoming a part of the happy Taco Bell community. It's easy and fast to get, and you always feel better than when you came.